Top SEO Trends for 2017
SEO is the only thing in thing that is constantly changing in the marketing world. One of the top reasons for the many changes is to allow web crawlers give better results to the searchers. Business owners world over are using latest SEO techniques to ensure that they improve the visibility of their sites. Doing this allows the business owner to grow the number of people visiting the website. A properly optimized site can reach thousands of people if not millions. It is high time business owner make the most of the new trends in SEO that promise better visibility. Here are some SEO techniques you could implement on your website to improve your ranking.
First on the list of top trends SEO techniques is accelerated mobile pages. Smart phones have become quite commonplace, and most of the surfers are using them to search the web. AMP represents one of the new developments Google has made to ensure that sites are better suited for mobile searches. AMP allows developers to create a lighter and simpler form of HTML. AMP allows pages to load faster because it hides irrelevant information on the web page. Since speed is one of the preferences of mobile surfers, Google is placing all sites that have implemented AMP at the top of the list which means more visibility and possibly more conversions.
Voice searches are also on the rise today. For that reason, optimizing your website content to ensure that it can be picked by the SEO crawler is the best move that will ensure your site does not get ignore. In order to rank well, your content must be able to predict the intentions of the web users so that they can offer value to them. SEO today is not just about the keywords only, make an effort to analyze and investigate the intent of the users so that every search results in meaningful answers for your visitors.
Web owners now need to consider using structured data markup on their websites. This will go a long way in increasing the crawler friendliness of your site which is an important Google on-site ranking factor. SEO has become an important aspect of machine learning. With machine learning, web crawlers can easily find information on your website. Using structured data markup as an SEO tool, one can easily describe things and properties on the website. If you ignore structured data markup, your site is not as friendly to the search engine. It also becomes a little bit difficult to put any relevant information from the site to help the searchers find what they need. There is no silver bullet for SEO, but gradual steps like these could help improve your rankings tremendously.