People prefer using SMS since it is delivered immediately. You will take a very short time to compose and send text message and thus why it is being considered one of the fastest marketing methods. His speed has made some people to compare it with lighting since it can take an average of seven seconds to deliver a text. Compared to other marketing strategies which are also faster they cannot be compared to text message marketing.
Apart from that it is also a flexible marketing platform. One good thing with this method of marketing is that it provides you Text message marketing gives you many option of sending messages as you can send to one person, a group of people, or even to thousands of people at ago. For you find that you can customize your text message to the needs of your subscribers. This can allow you to quickly draft a message and automatically select the audience that you would like to receive it. Another thing that makes it flexible is that you can also use online platforms to send text messages. This is done by integrating the SMS service so that it can match with the online platform.
Apart from that text message marketing has also high open rate. Unlike methods of marketing with text messages number of people that open and read the text messages are many compared to other methods like email. Most of the subscribers always open the message to read once they hear their handset ringing signaling that there is a new text. Apart from that you find that some people have customized their handset that makes the SMS to open automatically. Unlike email which very few people will dear check their email and the large number of emails are unread. Accessing an email is not as easy as SMS as you will need internet connection.
Text message marketing is also one of the reliable marketing methods. Text messages are always delivered direct to the target audience. Unlike emails which must pass through filters to differentiate between a spam and the genuine one. Apart from that you will not even be sure that the email has been received since it can be blocked at some point.
Another advantage is that it has a large market. Generally, the number of people that are using text message are very many since some people cannot access emails. You will realize that some people don’t even have information how email is used but they can read texts.